Apple Rush Sports New Look, Introduces New Flavor
Apple Rush, a producer of organic juice sparkling beverages, has introduced new logo and packaging, and also added a new flavor, Blueberry, to its organic sparkling juice portfolio.
The juice company said that the new logo uses the familiar apple shape with its name in the center. The new packaging for juices comprises four-packs and 12-packs, which will be shipped and sold with the wooden box design, marked with the company's new logo.
The new blueberry flavor is scheduled for the roll-out this fall and will be available in bottles in all of the company's market areas. The company claims that this organic product will contain real blueberry juice.
Robert Corr, CEO of Apple Rush, said: With all the product selection on a store shelf trying to get the attention of shoppers, it is more important than ever to have a product image that consumers are drawn to.
“As we continue to expand our presence in the market, it is important that we upgrade our packaging design. The Apple Rush product line now has the right packaging to target the produce section, the main area of focus for our company.
Apple Rush markets its products through a network of distributors throughout the US and in foreign markets. The company's product line of organic Apple Rush sparkling beverages currently has four mainstream flavors in glass bottles, and the top three sellers Original Apple, Pomegranate and Cranberry in cans.
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