Coba adopts social media campaign
Coba, a maker of naturally sweetened aguas frescas, has selected Sensis, a US-based precision advertising agency, to launch social media campaign.
Coba co-founder Arnulfo Ventura said the company's signature aguas are sweetened naturally with agave nectar and Coba or 'waters stirred by the wind,' reflects the care we take in producing its drinks.
"It just seemed natural for us to look to our heritage for inspiration when coming up with a new name," Ventura added.
Earlier Sensis has launched a guerilla, social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company's loyal base by introducing its drinks to an audience eager to taste something authentic.
Sensis president Jose Villa said there is an entire segment of younger Latinos who have embraced American culture while maintaining an appreciation for their families' culture and craving authenticity.
"Our goal is to build a groundswell around the brand and leverage the social media where young Latinos gather to share their latest discoveries in music, fashion, and culture," Jose added.
Related Insight
Suppliers Directory
Non-alcoholic Fruit Juice Energy & Sports Drinks Dairy Hot Drinks Soft Drinks Bottled Water
Technology Brewing Catering Equipment Packaging Process Technology
Markets & Regulations Markets Regulatory & Safety
Fruit Juice Intelligence
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study, TriMark Publications has divided the global beverages markets into the following product segments include: 1) alcoholic beverages such as wines, beers and spirits; 2) non-alcoholic beverages such as bottled water and milk; 3) brewed beverages such as coffees and teas; 4) carbonated beverages such as sodas and soft drinks; 5) non-carbonated juice products both fresh and pre-packaged; and 6) energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms. For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally. Buy online from $449
Comments may be moderated for spam, obscenities or defamation.