DuPont launches Grindsted JU stabilisers for fruit drinks in South Asia
DuPont Nutrition & Health has launched a new range of Grindsted JU Systems for the South Asia market, targeting the opportunity for affordable ready-to-serve fruit beverages, flavour stability and on-trend ingredients.
Last December, the Food Safety and Standards Authority of India (FSSAI) issued a notice, allowing the use of several other hydrocolloids, permitted singly or in combination in non-carbonated water-based flavoured drinks.
The new Grindsted system blends JU 543 and JU 4801, provide cost-in-use advantage compared to other existing products in the market with comparable mouthfeel and viscosity.
DuPont said South Asia is witnessing an enormous growth but consumer preferences are still driven by cost. Developing middle-class wants to experience new flavours at an affordable price.
The Grindsted JU Systems use the combination of several hydrocolloids, which the company cliams will offer improved mouthfeel and better suspension at low concentrations while offering notable cost savings.
DuPont Nutrition & Health South Asia business director Parth Patel said: "Consumers' preference for affordable, convenient and delicious beverages continues to grow year after year.
"To provide consumers with better-for-you options that taste great and align with their daily needs, we have created a range of innovative systems solutions using on-trend ingredients that complement every lifestyle and occasion."
The company said the JU system solution has been designed to provide optimum stability and viscosity in ready-to-serve fruit beverages.
In line with global safety standards Codex, the FSSAI has finalised more than 12,000 standards for food additives and ingredients. The new regulatory standards are an encouragement to global companies without putting consumers at risk.
With these new standards, it is expected that new food and drinks products could hit the Indian market in the months ahead.
DuPont Nutrition & Health South Asia regulatory manager, Surender Kamal said: “A large majority of fruit beverages in India are sold as ‘ready-to-serve fruit beverages’ which are now covered under the category ‘water-based flavored drinks (non-carbonated)’ where hydrocolloid blends are now allowed.”
Image: DuPont to release new ready-to-serve fruit beverages in India. Photo: Courtesy of DuPont Nutrition & Health.