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Joint Juice, Joe Montana launch campaign

DBR Staff Writer Published 12 May 2011

US-based Joint Juice has entered into a partnership with Joe Montana, a retired football player in the National Football League (NFL) to launch 'Do What You Love with Joe Montana' contest.

According to the company, the contest invities Americans to share how a healthy joint regimen has improved their life for an opportunity to win an all-expenses paid trip to spend an afternoon with the legendary football star and $5,000 in cash.

Joint Juice CEO David Ritterbush said Joe is the perfect embodiment of what Joint Juice stands for staying active at any age.

"As a company whose products were originally developed to help athletes, we're thrilled to join efforts with a football legend. Joe's healthy joint regimen coupled with his ongoing active lifestyle is a true inspiration," Ritterbush added.

National Football League veteran player Joe Montana said I always thought I would have to live with stiff joints and ongoing joint pain, considering my age and long football career.

"By following a few simple tips including drinking Joint Juice products daily, I often forget I'm turning 55. I've been able to continue to stay active doing the things I love to do, and I want to empower others to do the same," Montana added.

Joint Juice products provide an effective dose of glucosamine and chondroitin that help support joint function and promote overall joint health for anyone who wants to stay active, the company claims.

Joint Juice supplement drink was originally created for professional athletes whose mobility was critical to their careers.