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Pulse Beverage signs distribution agreements for three states in US

Published 28 April 2017

The Pulse Beverage has signed agreements with three regional grocery store and chain distributors in Alaska (Bill’s Distributing), Wisconsin and Northern Illinois (ZT Distribution Inc.) and the Tri-county area of New York and Connecticut (Croton Farms) to distribute its Natural Cabana Branded Coconut Water, Lemonades and Limeades Beverages.

As part of Pulse's operating plan, the Company continues to secure quality distributors to provide prompt deliveries of its proprietary brands.

These new channel partners for Pulse are well established successful operations in their business territories that will distribute Pulse's Natural Cabana Coconut Water in both Natural and Pineapple flavors, Lemonades and Limeades to their entire base of grocery store, grocery chain and Food Service (restaurant) clientele.

Robert Yates, CEO of Pulse, said, “We are very pleased to expand our distribution reach into geographies where we will acquire new consumers for our Lemonades and Limeades.  Bill’s Distributing in Alaska has the best DSD (Direct Store Distribution) client relationships in the State of Alaska and will begin our relationship by distributing our Natural Cabana® Coconut Water. 

"ZT Distribution Inc. brings us into all of the independent grocery and grocery chain stores in Wisconsin and northern Illinois which will become new channel customers to Pulse.  Croton Farms allows us to acquire in upstate New York and Connecticut which will bring new DSD customers and Food Service customers for our Natural Cabana® Lemonades and Limeades to be followed by Natural Cabana® Coconut Waters at a later date.”

Robert Yates also said, “We believe that the fact that these distributors came to Pulse to add our products to their portfolios, especially Pulse's Natural Cabana® Coconut Water category says a lot about the traction that our products are currently getting with consumers. The addition of these distributors should allow us to secure additional regional and national accounts that can be serviced through these new channel partners.”

Source: Company Press Release