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Red Jacket Orchards rebrands fresh unfiltered fruit juice line up

DBR Staff Writer Published 01 June 2012

US-based Red Jacket Orchards (RJO) has re-launched its line of fresh unfiltered fruit juices - Red Jacket Juice - with a new brand identity, retail alliances and a new e-Commerce platform in partnership with distribution company HealthBx.

Red Jacket Juice is 100% all natural, unfiltered and cold-pressed with no added color, sugar or flavoring and is a great source of fiber, vitamin C and antioxidants, claims the company.

The beverage is available in five apple-based blends - Fuji-Apple, Raspberry, Strawberry, Grape and Blackcurrant; two fresh fruit nectars - Tart Cherry and Apricot; and two ciders - Apple and Spiced Apple.

RJO's product line is available at Food Emporium, FreshDirect.com, Gristedes, Price Chopper, ShopRite, Wegmans and Whole Foods, and NYC specialty stores including Fairway, Zabars, Dean & Deluca, Agata & Valentina, Guy & Gallard.