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SkyPeople forms SkyPeople International Trading (HK) Limited

DBR Staff Writer Published 29 July 2016

SkyPeople Fruit Juice has formed SkyPeople International Trading (HK) Limited ("SIT"), a subsidiary that has been incorporated in Hong Kong, to operate as a global trading and marketing platform to optimize SkyPeople's Hedetang fruit juice product portfolio and reinforce its leading market position.

SkyPeople CEO Yongke Xue said: "We are very pleased about the creation of a new marketing platform for our fruit juice division and optimistic that it will result in meaningful penetration of the international marketplace.

"We are confident that our healthy beverage products will find a welcome reception in many countries as they are ideal for healthy and active lifestyles.

"We plan upon focusing on high quality organic fruit juice beverages for export and believe that our vertically integrated production capabilities will enable us to control costs even as we produce beverage products that are the very highest in quality."

After completion of all of the required business registration procedures, SIT will be a wholly-owned subsidiary indirectly held by SkyPeople, mainly to provide online sales, marketing and post-sale services to more than 50 countries and regions worldwide including Malaysia, Thailand, Hong Kong and the United States.

SIT will operate as the online marketing and sales center for the Company, an international resources allocation center and a risk control center of e-commerce of international trade, and will engage in strategic planning and the development of e-commerce for the international market.

SIT will provide comprehensive online sales and services and is planned to be a high quality organic fruit juice beverage solution provider with an innovative business model and the objective of creating a market-oriented specialty international platform. According to the resolution of the Company's Board of Directors on July 27th, 2016, SIT will have an Executive Director and an international trade e-commerce center.

Source: Company Press Release