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Sun Orchard acquires several assets of Blue Lake Citrus Products

DBR Staff Writer Published 29 November 2016

Juice and beverage products producer Sun Orchard has acquired several assets of Winter Haven, Florida-based Blue Lake Citrus Products for an undisclosed sum.

The Seminole Tribe of Florida and Wm. G. Roe & Sons earlier held Blue Lake.

Blue Lake Citrus Products makes the Noble juice brand, which is sold at Publix Super Markets, Ahold, ACME Markets, Giant Eagle Supermarket, Whole Foods Market and other locations.

The sale of Noble juice brand would enable its founding company Wm. G. Roe & Sons to focus on its core business of fresh tangerines.

For Sun Orchard, the acquisition is said to improve its presence in the retail market.

It also enables Sun Orchard to develop long-term relationship with retail customers besides improving its existing distributional abilities to supermarkets, groceries and other retailers.

Sun Orchard executive chairman Jean-Marc Rotsaert said: “The assets being acquired today present Sun Orchard with an exceptional opportunity to notably escalate its growth. In conjunction with our long-term strategy to augment distribution channels, the addition of increased retail presence and our ability to deliver our highest-quality products to more customers are exciting for Sun Orchard.

“We look forward to continuing our expansion into new markets geographically with a wider range of citrus-based products.”

Since January 2015, Sun Orchard has been controlled by private equity firm Centre Partners which holds a majority stake in the juice and beverage company.

Earlier in the month, Sun Orchard shifted its headquarters from Temple, Arizona to Miami, Florida.

Image: Sun Orchard has acquired several assets of Blue Lake Citrus Products. Photo: courtesy of courtesy of Keerati at FreeDigitalPhotos.net.